This company I believe is in England. They do incredible things with mouldings. You may want to follow them - craftsmanship at it's best!
Follow the boomers - you'll be glad you did!
I have worked a lot with the Building Science people and things can get very complicated. This is a simple primer on making sense about insulation. Take a look.
Take a look at 8 of the most highly respected companies in Remodeling! Save
Here is another reason to focus on boomers, taken directly from this article. Millennials spent an average of $24,500 on remodels in 2015, whereas Baby Boomers + spent an average of $73,300.