Follow the boomers - you'll be glad you did!
I have worked a lot with the Building Science people and things can get very complicated. This is a simple primer on making sense about insulation. Take a look.
Take a look at 8 of the most highly respected companies in Remodeling! Save
Here is another reason to focus on boomers, taken directly from this article. Millennials spent an average of $24,500 on remodels in 2015, whereas Baby Boomers + spent an average of $73,300.
Everybody's doing it, you will be doing it soon! More and more companies are selling, closing and scheduling projects online. Home Advisor, Service Whale, even Amazon are players in this new online remodeling market.